with eye shadow, the pigment is key....
pigment is what gives your eyeshadow it's color- more expenisive eyeshadows have more pigment, less talc (talc = bad). less pigment means that you have to apply more to get the same color look.
personally, i wouldn't even buy maybelline eyeshadow (MAC or urban decay is better, but costs about $15 for only one shade) but if your on a budget, i would go maybelline over the rimmel
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